


That’s how we’re getting such high-quality video content. YouTube’s model of paying creators has generated an entire ecosystem of YouTubers. We don’t want a search model where search engines generate more revenue from content than the creators themselves. CelebrityNetWorth’s traffic declined by 65% in a year and Brian Warner, the founder, had to lay off half his staff. In fact, in one famous case, Google started using CelebrityNetWorth’s content for its featured snippets.

As a result, Google steals clicks from these websites and generates the revenue itself via ads. These are all taken from webpages and content creators. The problem is that Google creates no content itself. When you search on Google, you see SERP features that show instant answers, instructions, and other types of content: Yep is a privacy-oriented search engine with a 90/10 revenue share model-90% of advertising revenue will be paid directly to creators. For example, typing “!w” and a keyword like “singapore” (i.e., “!w singapore”) takes you directly to Wikipedia’s page for Singapore. is also part of the Five Eyes.) Feature spotlightĭuckDuckGo’s “Bangs” feature takes you directly to search results on other sites. DuckDuckGo says it doesn’t share any data with the two content partners.Ī possible downside for DuckDuckGo is that it’s based in the U.S., which conducts mass surveillance programs like PRISM. The same applies to DuckAssist-a new type of InstantAnswers in DuckDuckGo’s SERPs-powered by large language models from OpenAI and Anthropic. This means tracking cookies and personal identifiers, such as IP addresses, are not stored.ĭespite the fact that DuckDuckGo’s results are pulled from over 400 sources (including Microsoft’s Bing), DuckDuckGo assures its users that it doesn’t share any personal information with them. Your search history is saved in a non-identifiable manner. DuckDuckGo is easily the most well-known private search engine around-and the antithesis to Google when it comes to favoring user privacy.
